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General, Rants

Blame the marketing, not the technology

Target is beginning to phase out its smart-card enabled Visas.

Apparently back in 2001 Target started to introduce a smart-card Visa to its customers. But because of poor response they are going to get rid of the “smart-chip” in the Visa card (while keeping the Visa program).

Target’s Visa program, which began in 2001, now has more than 9 million accounts, and has become a large profit generator for the retailer. Target will keep its Visa program, but the Minneapolis-based retailer said it would phase out the smart chip starting this summer because it “experienced limited use.”

I can only blame the downfall of it on poor marketing because I had no idea they were even doing it. I probably wouldn’t have gotten one anyway, but I’m sure my dad would have since he’s the bargain hunter for the family.


About James

I am a Senior Developer/Consultant for InfoPlanIT, LLC. I previously spent over 7 years as a Product Manager for what eventually became ComponentOne, a division of GrapeCity. While there, I helped to create ActiveReports 7, GrapeCity ActiveAnalysis, and Data Dynamics Reports.


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