Apparently back in 2001 Target started to introduce a smart-card Visa to its customers. But because of poor response they are going to get rid of the “smart-chip” in the Visa card (while keeping the Visa program).
Target’s Visa program, which began in 2001, now has more than 9 million accounts, and has become a large profit generator for the retailer. Target will keep its Visa program, but the Minneapolis-based retailer said it would phase out the smart chip starting this summer because it “experienced limited use.”
I can only blame the downfall of it on poor marketing because I had no idea they were even doing it. I probably wouldn’t have gotten one anyway, but I’m sure my dad would have since he’s the bargain hunter for the family.